Top 5 Tips for finding the leading agent to sell your unique property

Scott Aggett
real estate agent selector find my agent

My "TOP 5 TIPS" for finding the leading agent to sell your unique property.

Could be an amazing architectural home, passive / eco home, have rare zoning or a multitude of other reasons that seperate it from a traditional sale.

DEVELOP A BASE IDEA OF VALUE

  • Land value + improvements for example
  • Comparable sale results in a wider radius than just your suburb
  • Be educated so agents can't buy the business or risk underselling your asset

CAST WIDE FOR LEADING AGENTS

  • Research who sells these properties beyond your suburb area specialist
  • Ask to see previous marketing material for how they present homes
  • Long term experience is crucial in an agent for this type of sale

BIG PICTURE / RESULTS DRIVEN

  • Look past standard metrics like Days on Market, Marketing costs, even commission rates which should be a later thought
  • Focus on the agents getting results and the highest sale prices
  • Avoid fast turnover agents, and agents carrying too many listings

MARKETING / REACH

  • Look at agent / business media profiles
  • Who offers the widest exposure to the right target buyer audience
  • PR teams, Media connections / strong Journo relationships

COMPARE AND COMPETE

  • Select 3 leading agents to be interviewed
  • Compare market estimates, commission structure, marketing ideas and costs, plus, any presentation advice offered
  • Negotiate a performance based fee structure rather than a flat fee for service
  • Ensure the lead agent you choose will handle the sale directly

If the thought of selling your property is overwhelming and you feel you need some expert help in selecting the right agent then click the link below and learn more about Hello Haus's "Agent Selector" bespoke service.

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